The choice cascade and activity system that supports these choices should be distinctive. The program-of-the-month strategy: settling for generic industry strategies, in which all competitors are chasing the same customers, geographies, and segments in the same way.Remember that aspirations are not strategy. Strategy is the answer to all five questions in the choice cascade. The dreams-that-never-come-true strategy: developing high-level aspirations and mission statements that never get translated into concrete where-to-play and how-to-win choices, core capabilities, and management systems.Remember, to create real value, you have to choose to serve some constituents really well and not worry about the others. The something-for-everyone strategy: attempting to capture all consumer or channel or geographic or category segments at once.If you try to do so, you will do everything weakly. The Waterloo strategy: starting wars on multiple fronts with multiple competitors at the same time.Pick somewhere you can have a chance to win. The Don Quixote strategy: attacking competitive “walled cities” or taking on the strongest competitor first, head-to-head.The do-it-all strategy: failing to make choices, and making everything a priority.Here are six of the most common strategy traps: But there are signals that a company has a particularly worrisome strategy. There is no perfect strategy-no algorithm that can guarantee sustainable competitive advantage in a given industry or business.
In this excerpt, they comment on the signals that a company has a worrisome strategy. Lafley’s Playing to Win: How Strategy Really Works. One of the best books on Strategy is Roger Martin and A.
How many strategies can one organization have? A lot of people say “strategy” when they really mean a goal or objective. Strategy could be the most over-used word since leadership.
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